What happens when your GE refrigerator won’t cool properly? Though it’s tempting to panic, there are some simple fixes when your GE refrigerator is not cooling. 1. Need to adjust refrigerator temperature settings. 2. Refrigerator is overloaded with food. 3. Refrigerator door gaskets not sealing properly. 4. Refrigerator condenser coils need cleaning. 5. Internal component malfunction.